Week 11 Reading Reflection

The biggest surprise to me was the amount of thought and preparation goes into innovation and the importance of being able to keep up with an evolving market. The part that I found confusing was how different business mode innovation and technological innovation can be because I always saw them as a joint thing. Given the opportunity, I would ask the author what is the best way to adapt with an evolving market? And also, what sectors do you believe will evolve the most in the coming years? I don't disagree with anything the author wrote this week.