The thing that surprised me the most in this week's reading was the amount of different approaches to market segmentation, I knew some of the ways but this reading exposed me to several new ones. I don't really understand why companies continue to use market segmentation if it clearly has underwhelming results. Given the chance, I would ask the author about which companies have and haven't thrived through the use of market segmentation. I would also ask why he believes companies still continue to use market segmentation today. I did not disagree with anything in the reading this week.
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