Week 5 Reading Reflection

The thing that surprised me the most in the reading was that there are so many different factors that go in to starting a successful business. I was a little confused with the terms dynamic solidity and dynamic liquidity. I would ask the author if a person can be successful if they learn about how to run a new business by themselves on the fly. I would also ask the author if a business could succeed after failing if they continue selling the same product. I didn't disagree with anything the author wrote this week.